Research in Design Thinking

Four places research shows up

• Environment — market players, trends, customers, problem discovery
• Idea — problem understanding, solution feedback/validation, fake door tests
• Product — feedback, analytics, suggestions, A/B testing
• MVP — demo-sell, prototype feedback, usability testing, feasibility study, proof of concept

Design Thinking / Double Diamond

Each diamond of the double-diamond process — desirable, feasible, viable — is bounded by research on both sides: before you diverge to explore options, and again before you converge on a direction.