Exploration vs. Validation

Two phases

• Exploration = discovery — problem exploration, understanding, deep, smaller sample
• Validation = feedback — problem/solution validation, confirmation, wide, larger sample

Which one do you need?

If you answer "no" to any of these, focus on exploratory research first. If you answered "yes" to all of them, move on to validation research.

• Do you have a clear understanding of your target market's pain points?
• Have you identified the key competitors in your industry?
• Do you have a well-defined Unique Value Proposition (UVP)?
• Are you clear about the technological requirements for your product or service?
• Are you confident in your product/market fit?
• Do you have a comprehensive business model?
• Do you already have well-defined hypotheses outlining the direction of your business?