Market Research
Course contents
Week 2
🔍
Market Research Fundamentals
Week 2 · What research is, why it matters, and how it's typically done
~24 min · 4 lessons
Progress in this module
0/1 · 0%
1
What Is Market Research
Definition, the disciplines it draws on, and what it's used for.
5 min
2
The Research Process & Types of Goals
The five-step process, and the three goals research can pursue.
6 min
3
Data Types and Sources
Secondary vs. primary data, and quantitative vs. qualitative methods.
7 min
4
Survey Question Types
Open-ended and closed-ended question formats, with examples.
6 min