Market Research
Course contents
Weeks 9–13
📊
Data Analysis & Reporting
Weeks 9–13 · Turning data into findings, and findings into a report
~20 min · 4 lessons
Progress in this module
0/1 · 0%
1
Qualitative vs. Quantitative Analysis
Two different kinds of data need two different kinds of thinking.
6 min
2
Collaborating as PM and Researcher
Who does what across a research project, from kickoff to final report.
5 min
3
Writing the Research Report
The standard structure your report should follow.
6 min
4
Data Analysis Tools
Software worth knowing for qualitative and quantitative analysis.
3 min