The Semester Plan

Week-by-week overview

• W1 — focus groups [experience]
• W2 — essentials of research [lecture]
• W3 — research methods and tools [lecture]
• W4 — what to research, why and how, research planning [workshop]
• W5 — what to research, why and how, research planning [team sessions]
• W6–W10 — feedback sessions
• W11–W12 — independent work
• W13 — project submissions

Week 1 — Focus groups

The first week of the semester is dedicated to focus groups. Sign up for a time slot with your team as early as possible — there are 15 slots in total, with a maximum of 8 people each, so team up across project teams to stay within capacity (multiple project teams can join one slot).

Focus groups take place at the Market Research Lab. Be at the entrance to the Department of Management (6th floor) 5 minutes before your selected time slot.