Market Research

🗓️ How This Course Works

Final Exam Format

What to expect from the team-based research project exam day.

~4 min read

Format

The exam takes the form of a team-based research project. You'll meet at 8:00 AM in the Market Research Laboratory, where research topics are randomly assigned. Afterwards, teams are free to decide where and how to work — there's no need to stay at the faculty for the entire day, and no presence is required at the end.

Between 11:30 AM and 12:30 PM there's an optional slot for a quick review of your research plan. By the end of the day, each team must submit a Research Plan and a Research Report.

  • Each exam term has unlimited capacity, but runs only if at least 25 students are registered
  • Teams with fewer than five members are welcome to join other teams to form a five-member team

Tasks for this lesson