Market Research

Weeks 4–5

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Building a Research Plan

Weeks 4–5 · Plan structure, sampling, recruiting, running sessions without bias

~26 min · 4 lessons
Progress in this module0/2 · 0%
1Research Plan StructureThe eight fields every research plan should cover.7 min2Primary & Secondary Research MethodsWhich method to reach for depending on exploration vs. validation.4 min3Sample Size, Recruiting & ScreeningHow many people you actually need, and how to find and screen them.7 min4Running Sessions Without BiasTools, interview tips, and the biases to watch for.8 min